After speaking with half-a-dozen agencies, we began to see the same reoccurring theme of companies who still believe in traditional brand thinking. This is the notion that visual identity will lead to bigger and better things. We disagree wholeheartedly. Brand is the sum of all experiences and interactions with AudioConexus. This requires strategic thinking, not Adobe Illustrator.
We needed fresh thinking and a company that had the right mix of knowledge, expertise, creativity, and vision to help us with our strategic branding initiative.
We chose Whiterock Reid and we’re so glad we did! Whiterock Reid has succeeded brilliantly by getting to the heart of how we expand brand relevance and brand resonance by starting from within. Their pivotal insights are game-changing for us. If you’re growth-minded, hire Whiterock Reid. Commit yourself to their process and do the work. They just don’t roll out a process and deliver a report, they add immeasurable value every step of the way.
Whiterock Reid made a big impact on our business that will pay dividends for years to come.
Jonathan Stanley, CEO — AudioConexus
When I made the leap from wage slavery to entrepreneurship, I had no idea where to start. I had nothing but my knowledge of chocolate, a couple of tempering machines and a vision. Apparently that is all I needed as I walked through the door at Whiterock Reid. When you tell someone that you are a chocolatier, a smile instantly springs to their face. Meeting 1: there I sat with my vision and the idea of chocolate (not even a box of samples!) and they instantly lit up like New Years fireworks. They understood my vision and picked up on my passion, and voila – I was on the way to becoming a brand.
I identify myself with what I create. When Whiterock Reid presented me with their pitch, placing my nascent logo amongst the big names like Laura Secord and Lindt, I saw myself. What seemed like a fanciful idea in my mind turned into a brand that people could identify with, could be drawn to, and one that would someday bring my dream to fruition.
I must thank Whiterock Reid for their guidance and expertise. They have helped me network with others who I will need to help grow my business, they have been the voice of optimism when I have expressed doubts, and above all, they believe in me. They show it in everything they do. They are not only highly skilled professionals, but they are wonderful people who obviously love what they do.
Audrey Brown, Chocolatier — CocoaBistro
Our entire sales pitch changed after our very first meeting with Whiterock Reid. We discussed our core beliefs, brand personality and how we want others to perceive us, focusing on specific messages and phrases.
By using this vocabulary in our sales conversations, we’ve closed more deals and set the tone for a better working relationship with our customers.
Words matter and Whiterock Reid helped us identify the right message for our brand.
Brad Morrison, Founder — GoWP
Whiterock Reid has worked with me on branding my company and defining my message. I had completed a lot of different jobs for a wide variety of clients but I didn’t know who to target or what I was looking for. My marketing was more of who would next knock on the door?
Working with Whiterock Reid has been awesome, we have worked through simple, effective exercises that help define my niche, what I want to say and how to get my message across. Knowing these things and speaking the right language elevates my marketing and saves me a lot of money. Highly Recommended!
Kris D’Arney, Founder — Cartwheels Digital
Our first stop when looking to change up our branding was a meeting with Whiterock Reid. After our initial meeting it was clear that it would be our only stop. Not only did they understand what we wanted but they were incredibly reliable, delivering everything when they said they would. We can’t recommend them highly enough.
Drew Mayhew & Nick Kirkpatrick, Sales Representatives — RE/MAX Finest Realty
Gordon’s Estate Services wasn’t looking for a total redesign, but we needed some help and new ideas to refresh our 50-year-old brand and Whiterock Reid delivered! They’ve given us the tools to move forward with confidence and clarity. Whiterock Reid brought us back to our brand basics and helped bring our image and message back into focus. Thank you!
Nicky Breeze, Sales Representative — Gordon’s Estate Services