Many leaders struggle to articulate what their brand stands for. The truth is that good products and good customer service are not enough. We need to connect with a unique message, to show meaning in clear, consistent, and immediately understandable ways that will connect with audiences at a deep level.
Do you want to get clarity on where your company is going? Clearly define why you do what you do? Align and inspire everyone in the company? The right Brand Strategy will help you become more visible to the right customers, connect emotionally with them to gain their trust, loyalty, and advocacy, and overcome their price concerns so you can make more sales.
BEGIN WITH THE POLARITY LAB
To own your Brand, first you have to identify it. We’ll get together online or by (gasp!) phone and get down and detailed on your situation.
This one-on-one session with Whiterock | Reid’s founders and brand strategists, Bruce and Joanne, will give you a high-level overview of your needs, goals, and roadblocks and allow us to identify your areas of opportunity. It’s an incredible eye-opener, even to present some questions that may help get you thinking about things from different perspectives.
During the session, we will identify opportunities for differentiation and help you define exactly what it is you’re trying to achieve. Then, after the session, we’ll create your Polarity Lab Report, which will outline the roadmap to get you to the next step and set you on the road to taking over your industry.
MAKE IT A REALITY WITH A MAGNETIC BRAND SPRINT
For new or existing brands, this is the most effective way to go from zero to (re)launch with a complete, personalized Brand Strategy, unique Positioning, impactful Value Proposition, customized Messaging, and tailored Productized Services opportunity that gives you EVERYTHING you need to launch or relaunch your brand fast!
Brands need a unique point of view, a simple, inspiring message, and clear purpose and values for people to rally behind. These points will create much bigger problems when neglected by leadership or left unresolved but achieving clarity now is a surefire method to improve your team’s performance, alignment, consistency, and ability to bring your brand to life for your customers.
But, This is NOT a Conference…
This an intensive brand strategy program where you’ll finish with tangible value but you’ll be involved at every step!
Running your organization without defining a brand strategy is like building a house without the plans: bad, or no foundation means the whole thing comes crashing down at the first sign of a storm.
And strategy and planning exercises that culminate in a boring, theoretical report that sits on your hard drive gathering e-dust are just as futile…
This process is different because it’s intense, authentic and above all actionable.
See, we disagree with traditional brand development, which can take months. Our approach uncovers the fundamentals within days so you can articulate a clear brand identity, core values, and personality and connect more meaningfully with customers, right now.
If you’re a service professional, your livelihood depends on attracting better staff, getting more leads, and converting more customers but…
…if you’re like most, your growth has stalled or you’ve run out of time to balance growth initiatives with actual client work.
Spend two intense weeks working with Bruce and Joanne, it will transform the way you do business.