Welcome to Brand Bites, simple and effective advice for building your brand in five minutes or less!
This episode, we’ll be discussing how to write your Onliness Statement.
This powerful version of a Positioning Statement requires an in-depth understanding of the trend(s) that affects your market, and to which you provide the solution. We go through a simple to follow formula for creating a powerful Onliness Statement.
Grab your copy of the Definitive Guide to Positioning below, including all the worksheets, instructions and a bonus section on defining your Value Proposition.
Also published on Medium.