In case you’ve been living under a rock, the City of Vancouver's new logo was launched last week. Here’s how it probably played out. City council sent out a request for proposal for a new logo (at least, I hope they sent it to RFP) and they chose the lowest bid from the respondents. I could spend … Read more about The City of Vancouver’s new logo is in the news lately, and the reception is not positive!
In a perfect world, identifying your fans would be as easy as seeing who’s wearing what jersey at a hockey game. In reality, it’s not always that easy, but there are several ways to quickly identify fans of your brand. You might think fans aren’t that important and that conversions are what matters … Read more about How You Can Quickly Identify Fans Of Your Brand
Can you Automate Personal Interaction? Part of building a brand includes showing your personality and building a relationship with an audience who shares your values. But, there's only so many hours in the day and, you want your brand to be scaleable if you're going to take it through the next … Read more about Strategic Prospect Nurturing using Email Drip Campaigns