This post is based on a conversation I had in a Facebook group for creative professionals. I started off simply responding to a question on defining a niche and, interestingly, I got a little pushback from a member who approached my advice from a place of, "it won't work" rather than just trying it. … Read more about Defining Your Differentiation
Everywhere you look, there’s seemingly a new SaaS popping up serving some obscure market or another. When you dig a little deeper, though, we start to see that the overwhelming majority of these companies don’t survive the first five years. Even with a favorable business landscape for SaaS … Read more about 10 Easy-to-Fix SaaS Challenges and Mistakes
Do you find yourself attracting perfectly qualified customers or is your base in a constant state of churn? Because the first stage in a SaaS product’s lifecycle involves identifying a problem and how your SaaS provides a solution to the problem, many SaaS companies focus only on the tech, … Read more about The Definitive Guide to Positioning Your SaaS Brand
If your SaaS business is experiencing success or growth, or on the cusp of it, I've got some bad news for you; Winter is Coming! Ok, so GoT quotes aside if you don't accept and prepare for commoditization now, you may be in for a world of hurt just when things seem to be going great. … Read more about Preparing Your SaaS to Defend Against Commoditization
Welcome to Brand Bites, simple and effective advice for building your brand in five minutes or less! This episode, we’ll be discussing writing your Elevator Pitch. We’ll give you a simple to follow formula for creating your Elevator Pitch but, don’t rush this. Your Elevator Pitch has to do a … Read more about Brand Bites – Elevator Pitch
Welcome to Brand Bites, simple and effective advice for building your brand in five minutes or less! This episode, we’ll be discussing how to write your Onliness Statement. This powerful version of a Positioning Statement requires an in-depth understanding of the trend(s) that affects your … Read more about Brand Bites – Onliness Statement
Welcome to Brand Bites, simple and effective advice for building your brand in five minutes or less! This episode, we'll be discussing writing your Positioning Statement. This can be tricky for a lot of businesses so, we're giving you a simple to follow formula for creating a powerful Brand … Read more about Brand Bites – Standard Positioning Statement
An authentic brand — a brand that’s rooted in the very values and identity of the company — is one that people will grow to trust, recommend, and spend more with. But, even with the best of intentions, it can be easy to go wrong when developing a Brand's Personality. We're going to go over … Read more about Does Your Brand Suffer From Multiple Personality Disorder?