Hi, and welcome to Whiterock | Reid, I’m excited you’re here!
My name is Bruce White and I’m the creator of the Brand Sprint, a high-impact process to rapidly create the structure that turns your talents into something tangible…
…so your customers can understand your value, and you can simplify your life by focusing on a valuable process that’s clear, specific, and unique to you.
I’m also the founding partner of Whiterock | Reid Inc.
And, I’m a language-loving copywriter who’s obsessed with direct response and helping service professionals bridge the gap between their existing talents and their clients’ needs.
Right now, I know what you’re thinking…
Is This Guy Worth My Time And Attention?
For some, yes, and for others, no.
Let’s look at the no’s first:
I Can Not Help you Get Rich Quick.
I don’t know why, but many people think that branding means building a website, slapping on a logo and, wham! “get rich quick.”
I know why that’s attractive, of course, but, there are far fewer Zuckerberg’s than there are regular guys and girls trying to build a profitable brand.
And, the reality is, for most of us mere mortals, there’s no such thing as easy money.
However, if you’re interested in putting in the effort, and enlisting the support of professionals where your knowledge, time, or experience is lacking, building your brand can be the fastest way to financial freedom and, more importantly, doing a job you love.
But, make no mistake, fast and easy don’t go hand in hand. You want results, be prepared to roll up your sleeves, it will take lots of work, frustration, and commitment to get there.
…And, on that point, it will take equal parts work, effort and commitment to stay there.
So if you’re expecting a simple, “do this and make millions with zero effort” plan, I’m not your guy.
There’s No Such Thing As, “If You Build It, They Will Come.”
A brand is a living organism. It’s not enough to publish a cool “Values” list and be done with it, you have to live your brand every day.
And that’s a good thing because that’s how you attract and retain world-class staff and like-minded clients.
As long as it’s authentic…
…which brings me to my next point. We can help you uncover your authentic brand but, it’s coming from you, internally. We don’t “create” a brand for you — your brand already exists.
It’s just that it’s almost impossible to see from the inside. It’s like trying to read the label from inside the jar.
That’s where we come in. We facilitate the process and provide the insight and expertise to uncover your very best.
Then we show you how to communicate it to an audience that’s dying to hear it.
It’s not about logos or cool mission statements to hang on the wall, those are just tactics.
This is deeper.
And, it’s the only way to develop a shared company culture, user empathy & understanding, and a unique point of differentiation.
If You’re Not Committed To Your Success, I Probably Can’t Help You.
This is probably pretty clear, but see my first point for why.
See, building a successful brand will take work. Sure, once you’ve got the foundation built, you can grow your culture, simplify your process, and improve the value you offer without just adding extra “stuff,” which leads to getting better, more valuable customers…
…but that takes A LOT OF EFFORT to build.
Still Here? Great, Here’s Why You Might Want To Stay.
I’m offering you;
- Actionable strategies and tactics you can use to build your brand and message right now, for free …which will then be followed by:
- Outright sales pitches.
Yes, I really did just tell you I’m going to pitch you on our products and services.
Honestly, why wouldn’t I tell you that?
We develop brands and brand messaging. Seriously, we make our living by producing stuff that can help you make your living. So, why be subtle about how I want to help you?
Here’s the thing, though. I know you’re inundated with sales pitches every second of every day, so my first step is to give you valuable strategies and tactics you can use immediately.
I expect that you’ll try my training and say, “if he helped my business that much for free, imagine the value I’ll get from his paid stuff.”
Pretty simple, right?
It’s a concept I first learned from the amazing Frank Kern. I demonstrate that I can help you by actually helping you…
I know it’s an earth-shattering concept. But you may still be wondering …
How Do I Know If Your Stuff Is Any Good?
Well, the smartest thing to do is to check out some of our tips, guides, and free training.
If you like them, you’ll probably like our branding services.
If you don’t like the free stuff, you probably won’t.
But if you need a little more info, here goes:
We started building brands and helping service professionals to build a differentiation worth living in 2008.
At that time, we had an out-of-home agency that was struggling with commoditization and were constantly looking for new things to sell to increase revenue.
Instead of widening our product line, we needed to narrow our target and concentrate on what we truly did better than anyone else. Only then could we deliver massive value to our clients.
So, I immersed myself in brand development, first for my company and, then for clients. Although initially, our design team couldn’t see past design and kept pushing logos as branding, I became obsessed with the strategy behind branding and uncovering the authentic truth of a company’s persona.
Over the next several years, I worked with many branding experts, from designers to copywriters, to pure strategists. I learned their techniques and adapted the best of my own techniques to produce a streamlined process that could develop the maximum impact for a brand in the minimum time without sacrificing quality.
And that’s how I got my start as a brand strategist.
Fast forward to today and we’ve got clients across North America, in the U.K. and Australia.
Here’s What I Will Help You With, Specifically.
My focus is to help you…
- find your differentiation and communicate it to attract and convert more high-quality leads,
- create a structure to turn your talents into something tangible so that your customers can understand your value,
- and help you position yourself as an expert instead of a service provider so you can take the free work out of your sales process altogether.
A Brand Sprint will simplify your business by aligning your brand messaging to your passion, your audience, and your unique brand attributes and then, identify the structured process by which you can deliver the most value to your customers while eliminating the “do everything for everyone” problem.
Although it’s typically on the top of your mind every single day, attracting enough of the right leads is only the first issue facing service professionals today.
I can help you solve that with positioning – which is another way of saying…
“Understanding and communicating your unique value to a high-quality, target audience.”
We’ll uncover your brand values, personality, client profiles and x-factor — the one thing that separates your offer from all the noise. Then, we’ll position your service as “The Choice” instead of “a choice.”
Now, Here’s My First Sales Pitch To You:
Go to my blog and read some of my articles.
If you like the articles, sign up for some of my free training.
If my free training helps you, consider buying my paid training or services when I make you an offer.
Thanks for reading this far, now get busy!
Founder – Whiterock | Reid Inc.